Posts Tagged ‘ pregnancy help medica clinic

More Abortion-minded Women: Making Your Dream a Reality

An issue came up in a Pregnancy Center Leadership discussion group recently that we as executives think about all the time: “How can we reach more pregnant women truly at risk for abortion?” and its sister question, “How can we serve those women in a way that more consistently helps them have their babies?” The particular conversation centered around an executive of a Pregnancy Center in a Midwestern college town feeling like they are not reaching enough abortion-minded women compared to the number of abortions taking place there.

“What exactly leads you to conclude that you actually have a problem?” I asked. “You have made some logical assumptions but your logic is hidden to the rest of us. I am sure you have already figured this out but it would be helpful for the rest of us to get a really good handle on how you arrived at your concern and more importantly what to do about it. Would you be willing to be a little case study for us by answering the following questions for us to chew on? I believe the old adage is true: What gets measured gets fixed. Perhaps we can analyze this as a group of PRC executives in an effort to not only help you but help each other.

1. How many abortions occur in your area annually? 1000

2. How many abortion providers are in your county? 3

3. What is the primary ethnic, age and educational demographic of those women getting abortions? 18-24 Caucasian with 13 years of completed education (sophomore in college)

4. How many appointments did your organization schedule in 2009? 250

5. How many pregnancy tests were performed in 2009? 125

6. How many of those pregnancy tests were positive? 75

7. How many of those positive test patients did you consider to be ‘at risk for an abortion?’ 60

8. How many pregnant, at risk clients can you serve this year? Maybe 460

9. How many of the pregnant at risk patients received an ultrasound their fist visit? 45

10. How many of those said that they were going to continue the pregnancy at the end of their initial appointment? 38

The dream of this executive is to reach 460 pregnant women seriously considering abortion this year. Her initial impression was that all she needed to do was increase her advertising budget. Based on the information she provided if she wanted to reach all 460 women seriously considering abortion in her area using the organization’s current client trends and percentages she would need to filter through 12,000 client appoints per year!

We have found this scenario to represent the typical pregnancy center. What about your pregnancy center? This executive thought that the answer to her low client volume was more advertising. But there is a deeper issue at play. More advertising will only result in more of the same. The approach the center is taking in order to serve the right women in the right way needs  to be streamlined so they can accomplish their goal. (See Case Study of Omaha, NE Pregnancy Center) Otherwise they will be spending precious resources on women who are either not pregnant or not really at risk for abortion. The solution to this service problem lies at the philosophy of ministry that has been adopted. This pregnancy center while using an ultrasound machine is still in the old paradigm of pregnancy center ministry CompassCare coined the Global Service Model or Client-centered approach. In order for them to reach their goal of serving 460 pregnant at risk women they will need to adopt a new paradigm of ministry CompassCare coined the Linear Service Model (LSM).

For information about how to create a linear service model (LSM) to reach and effectively serve abortion-minded women go to prcoptimizationtool.com.

10% of All Client Appointments Are At Risk for Abortion Is Average?

At the average medical PRC, why is it that only 10% of the entire client load actually pregnant women seriously considering abortion? We have found that it has to do with how services are provided . . . based on a secular humanistic model of counseling. Can those Pregnancy Care Centers reverse that trend to 90% or more? The bad news is that we have only found one way to fix this problem and it cannot be done in less than 4 months and with nothing short of changing the way services are offered. To read a more detailed history of the pregnancy resource center model and why it is not working click the following link: Analysis of Why the PRC Is Not Working and How to Fix It

Let me clarify. Ultimately we need to have a trend reversal in the mission critical areas of the pregnancy center. This number of just 10% of all clients seen as at risk for abortion represents a deeper problem. For example, let’s say that your organization schedules an average of 200 appointments per year that actually show up. And of those 200 only 20 are considered pregnant and at risk for abortion. Furthermore lets say that you have the capacity to see 500 more clients this year. Since the typical PRC service strategy affords you the opportunity to see approximately 10% of your entire client load at risk for abortion (20 out of 200) you need to find a way to increase that.

Is this a marketing problem or is it deeper?

Let’s explore that question. To increase your client load to 700 using your same service strategy will only get you 105 total pregnant women at risk for abortion assuming you get all 700 women in the door. If the annual number of women in the market for an abortion in your area is 2,000 and you want to reach them all you immediately have a problem. To reach 2,000 using your current strategy would mean you would have to serve a little under 14,000 clients per year. I don’t know about you but our organization could not afford that. We had to find another way.

While advertising may be a valid concern it is not the primary problem. Women respond over time more to what an organization does and less to how it advertises. The real challenge for us is to come up with a model of service delivery that is laser focused on that one type of woman who is seriously considering abortion in our respective communities (i.e. 18-24 year old, college or young professional, single woman who is predominantly Caucasian). If you can reach her you can reach anyone else who may be considering abortion. But to do that you will need to re-engineer the services you provide as well as how you provide them. Building an organization that consistently reaches pregnant, at risk women requires 1) adopting a new more Biblical philosophy of service, 2) re-engineering your service to be consistent with that philosophy of service, and 3) time for news to spread into the population (6-18 months after re-invent).

I have uploaded a position paper Analysis of Why the PRC Is Not Working and How to Fix It providing more historical background on these issues. Also, consider exploring some of the case histories of PRCs that have made the jump to a new model of service and have seen a dramatic shift in their patient load on CompassCare’s Training website at www.compasscaretraining.org.

Part I: Ethical Standards for Organizations Serving At-Risk Women

You and I know that the abortion industry has not identified nor do they use proper ethical standards of care when serving women facing unplanned pregnancy. Not necessarily news to you is it? Because of that the likelihood of a woman being victimized by the political and financial interests of those providers is drastically increased. It is unjust and upsetting and reveals an opportunity.

Are You Following Your Standards?

And what about the Pregnancy Resource Center movement? Have we clearly identified proper ethical standards of care for medical services and counseling? For example, let’s say that your Pregnancy Help Clinic provides pregnancy testing. And let’s say a woman comes in who is seriously considering an abortion and your organization provides her with one. Assuming that it takes just 4 minutes for you to get a result on the pregnancy test you decide to ‘counsel’ the woman for 30 or more minutes about the negative aspects of abortion. This could be considered an unethical use of the trust a woman is giving you by withholding critical decision-making information while you offer her what could be considered ‘your agenda’ about what she should do. This is a grey area but could be interpreted as ‘moral entrapment.’ What is the ethical standard you are using to defend the particular way your organization delivers pregnancy tests?

Anytime a group of people interacts with a person or another group of people that interaction should be governed by practical, ethical standards of care. Those standards which could be called ‘normative ethics’ are designed to insure the person or people receiving the service from you because of their distinct need are protected from any harm that could from exposure to the selfish intentions or personal agendas of the people providing the service. You may say, “Since we are Christians and mean only to help a woman considering abortion this is not a problem for us.” To that it must be said, “Abortion providers could also say they have only the best of intentions.” And it is because of the abortion industry’s lack of ethical standards of care we have an opportunity to set a national standard for all organizations serving women facing unintended pregnancy.

But first we must identify them, agree to them, and prove that we follow them in the pregnancy resource center movement. We are not talking about ‘Commitment of Care’ documents. We are talking about something much more specific.

To learn more about developing a system that will help to insure and optimize ethical standards in your Pregnancy Center go to www.compasscaretraining.org.

Update:  See Part II:  Ethical Standards for Organizations Serving Abortion Minded Women.

Doing Things Right

What is the role of fertility theologically and why is that important to understanding the medical PRC’s role in the world?  Click the following link to listen as Jim Harden, M.Div talks with medical PRC Executives: